Which medium or combination of media (media mix) is best? It depends on whom you’re trying to reach and what percentage of that target you need to speak to. There are numerous advertising options, and it is essential you determine which mix of media will deliver your message to your target market most effectively.
Making this choice is the focus of your advertising plan. Take a closer look at traditional media like television, radio, print, and direct mail and online types of media including pay-per-click (SEM), mobile and email advertising. Keep your campaign objectives and customer demographics in mind as you consider the media mix that is right for your business.
As promised I will be highlighting 18 different types of media to help familiarize you with a wide range of available marketing tools – 9 online and 9 traditional.
I will focus first on online media tools. Compared to traditional media, online promotion makes it easier to measure results and generate low-cost leads. Most importantly, online advertising makes your business “findable” which is very important to B2B and B2C connections. Remember, approximately 80 percent of customers find the supplier online during a Google search. Continue reading Is Pay-Per-Click advertising right for your business?
Choosing the right marketing mix isn’t easy. The real key is to assemble the right set of strategies and tactics that will build your customer base. It’s really not that difficult if you just follow a few steps.
Target your ideal clients
Do you know who your prospective clients are? You will need to create a customer profile that will help you make product, pricing and promotion decisions. If you are targeting consumers, consider their demographics (gender, age, income, # of children, etc.). If you are a B2B company, list the types of business you are targeting in terms of size, location, and job title. This profile will be crucial as you build your marketing tactics. Continue reading Steps to Determining the Right Marketing Mix
One of my New Year’s resolutions at Lynn Banks Marketing Consulting was starting my business blog. As all of us know who work for ourselves, promoting our own cause is the last thing we have time to do but the first thing we should do. So, in an effort to keep at least one of my resolutions alive I thought it would be fitting to compose my first topic about blogging goals for 2015.
Whatever success you achieved with your blog in 2014, one thing is certain…. you need to top it in 2015! And that means setting over the top goals for your blog right now moving forward.
If you are a new blogger, pick a simple target like getting 500 subscribers by the end of the year or tying your success to a financial goal by making your first $1,000 directly from your blog.
If you are a seasoned blogger, pick a goal like traffic, subscribers or pure profit and make it your goal to double this number by this time next year. Continue reading Make 2015 a huge year for you and your blog!