I came across an old email the other day as I was searching for a message to share this Thanksgiving. I hope as you read through this list, you find some piece of advice that you can apply to you own life. Every now and then, it is important to take a step back, slow down, and to coin a phrase, “Smell the Roses.” I hope your Thanksgiving is a bouquet of Roses this year and that you have time to enjoy every second with your friends and families. Continue reading Slow Down Therapy
Choosing the right marketing mix isn’t easy. The real key is to assemble the right set of strategies and tactics that will build your customer base. It’s really not that difficult if you just follow a few steps.
Target your ideal clients
Do you know who your prospective clients are? You will need to create a customer profile that will help you make product, pricing and promotion decisions. If you are targeting consumers, consider their demographics (gender, age, income, # of children, etc.). If you are a B2B company, list the types of business you are targeting in terms of size, location, and job title. This profile will be crucial as you build your marketing tactics. Continue reading Steps to Determining the Right Marketing Mix