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Steps to Determining the Right Marketing Mix


The Marketing Mix (logo) FINAL_full

Choosing the right marketing mix isn’t easy. The real key is to assemble the right set of strategies and tactics that will build your customer base. It’s really not that difficult if you just follow a few steps.

Target your ideal clients

Do you know who your prospective clients are? You will need to create a customer profile that will help you make product, pricing and promotion decisions. If you are targeting consumers, consider their demographics (gender, age, income, # of children, etc.). If you are a B2B company, list the types of business you are targeting in terms of size, location, and job title. This profile will be crucial as you build your marketing tactics. Continue reading Steps to Determining the Right Marketing Mix

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